Goals for Packaging:
• Completely eliminate waste from packaging
• “Open Source” block creation
• Expand into the maker space
• Creating Rebrix3D modeling software for home use that can then be 3D printed, free of charge.
Originally dubbed “Best Lock Construction Toys” the company was renamed “REBRIX” to better illustrate the company’s new mission: reusable, biodegradable packaging and building blocks.
A combination of bricks + 3D printing lead to the solution for the final mark.
In order to meet the three”Rs”, we elected to 3D print REBRIX blocks and packaging. The 3 lines beneath the logotype reflect the nature of 3D printed “layer lines”. Indicative of one of the most common types of 3D printing, called Fused Deposition Modeling (FDM), filament is extruded onto layers and built up from the bottom one layer at a time.
The search for the perfect material to construct REBRIX blocks and packaging lead to discovering Polylactic Acid (PLA) a biodegradable and bioactive thermoplastic aliphatic polyester derived from renewable resources, such as corn starch (in the United States and Canada), cassava roots, chips or starch (mostly in Asia), or sugarcane (in the rest of the world).
For the packaging itself, I knew I wanted the design itself to be interactive. I landed on a design that would allow the customer to store their REBRIX inside the packaging when not in use, but became a building surface during play time.
With the REBRIX App you can create, share, and export your creations to the larger community in of REBRIX users.